We arrived with a brief rewritten four times. They read it once, asked the question nobody had asked, and we began again.

brief to launch

6 weeks

enquiries in the first month

2x

Nothing was handed over half-finished. Every piece came with the reasoning attached, which meant our team could keep building without guessing.

less time in review

41%

handovers, none reopened

9

The part I did not expect was how much they removed. We shipped a smaller thing than we planned and it did more.

down from eleven

3 pages

to first paint

1.4s

They tested it on the oldest phone in the office before they told us it was ready. That tells you most of what you need to know.

keyboard operable

100%

post-launch fixes

0

A year on, we are still editing the same components rather than rebuilding them. That is the whole return, and it is quiet.

without a redesign

18 months

spent on rework

£0